| TL;DR Summary: Most Indian business owners cannot tell if consulting worked because they never set a baseline. ROI of Management = (financial impact + operational gains + capability transfer + time saved + risk reduced) ÷ fee paid. A well-scoped engagement should hit 3× ROI in year 1 and 5×+ when capability transfer compounds in years 2–3. The fastest way to spot a bad engagement: if your consultant can’t define measurable KPIs upfront, walk away. |
Consulting ROI in India should be measured across five dimensions — financial impact (cost savings, margin improvement), operational gains (cycle time, working capital, defect rate), capability transfer (what your team can now do independently), leadership bandwidth freed, and compliance risk reduced — using the formula: (total documented benefit minus consulting fee) ÷ consulting fee; a well-scoped mid-market engagement should return a minimum of 3–5x the fee within 12 months, with operational engagements that unlock working capital routinely exceeding 10x.
The single most common reason Indian business owners cannot tell if consulting worked is that no baseline was established before the engagement began — so agree on specific KPIs in writing before signing, re-measure at 90 and 180 days post-engagement
The ROI of management consulting is one of the most critical, yet the most poorly answered aspects in Indian business.
Most business owners sign an engagement, get a set of recommendations, and then move on without ever checking whether it actually changed anything worthwhile.
In this blog, we cover the five dimensions of consulting ROI beyond the financial one. We also break down how to calculate ROI based on a worked example using real numbers. Also learn about the red flags that signal poor value delivery, and how PKC structures its own engagements around measurable outcomes.
Why Most Indian Business Owners Can’t Tell If Consulting Worked
Most Indian business owners end a consulting engagement without being able to say, with confidence, whether it was worth the money.
That’s not always the consultant’s fault. Here is why:
No baseline measured before the engagement: You cannot know if something improved unless you know where you started. Most companies skip this step. There’s no agreed baseline. No list of KPIs. No target state defined.
6 months later, you have nothing to compare against. The consultant’s complex reports look impressive, but they show progress from an unknown starting point.
Success defined as “deliverables” rather than “outcomes:” A 200-page process document is a deliverable.
A 12% reduction in procurement cost is an outcome. Many engagements are scoped around the former and evaluated against the latter, which is a mismatch from day one.
Confusing activity with results: A consultant held workshops. They delivered a 60-page report. Your team attended training sessions. That is activity.
Many Indian business owners mistake busy work for valuable work. The consulting fee structure ROI cannot be measured by how many PowerPoint slides you received.
Wrong people were involved in tracking: Consulting impact lives in operations, finance, and HR.
If the business owner is the only one tracking (or not tracking), the data gets lost.
Attribution is hard, and no one tried: Revenue went up. Was it the consultant’s work, a seasonal spike, or a new customer you landed?
Without isolated metrics, you can’t tell.
Your internal team hides the truth: This happens more than you think. Your plant manager or finance head may resist admitting that an outsider made a difference.
Or they may deliberately undermine the consultant’s recommendations to protect their own authority. When that happens, you never see the full potential ROI of management consulting. And you blame the consultant.
No structured review process: Most engagements end with a final presentation and handoff. No one sits down six months later to compare actual performance against projections.
No one calculates what actually changed. The invoice is paid. The consultant is gone. Life moves on.
The solution isn’t complicated. Before any engagement begins, start with a baseline. Define KPIs before signing. Review results after the engagement ends. That’s it. Without those things, ROI measurement becomes guesswork.
A well-structured consulting engagement should have this conversation in week one
The 5 Dimensions of Consulting ROI (Beyond Just Money)
The ROI of management consulting is not just about money: money saved minus fees paid. That is financial ROI. Important but incomplete.
To measure consulting impact accurately, you need to look across five dimensions. Each one captures a different type of value your business may have gained (or failed to gain) from the engagement.
1. Financial ROI
The most visible dimension. This covers direct cost reduction, margin improvement, and revenue impact that can be traced back to the engagement.
Examples include savings from procurement, workforce optimization, pricing adjustments, and additional income from standardized processes.
2. Operational ROI
Process-level improvements that reduce cycle time, increase throughput, or reduce waste and rework.
These don’t always show up directly on the P&L, but they free up capacity, reduce working capital, and improve customer experience.
3. Capability Transfer ROI
Did your team learn anything? Or are they now dependent on the consultant to keep things running? The value of management consultants should include knowledge left behind.
A good engagement leaves your people more skilled than before. A bad one leaves them helpless without the consultant.
4. Time and Bandwidth ROI
Your leadership team’s time is finite. A good consulting engagement takes complex problem-solving off your plate.
That freed-up bandwidth has real value. It can be redirected toward sales, strategy, or hiring. This is often the first ROI that business owners feel, but the last they try to quantify.
5. Risk Reduction ROI
Lower compliance violations. Fewer audit findings. Better statutory health. In India, a single GST notice or labour inspection penalty can wipe out years of consulting savings.
A consultant who fixes your compliance processes delivers value that never appears as a revenue line but absolutely protects your bottom line.
Each dimension is important. A complete consulting ROI includes all five, not just the first one.
Financial ROI — Quantifying Direct Cost & Revenue Impact
Financial ROI is the simplest dimension and where most ROI conversations begin. Financial impact is the clearest, most defensible measure of consulting value.
The basic formula is:
Consulting ROI (%) = [(Financial Benefit − Consulting Fee) ÷ Consulting Fee] × 100
If a ₹12 lakh engagement reduces annual procurement costs by ₹60 lakhs, that’s a 5x return or 400% ROI. But getting to that number requires discipline in how you define, track, and attribute the benefit.
What Counts as a Direct Financial Benefit?
- Reduction in raw material or vendor costs
- Improved gross margins through pricing corrections
- Reduced headcount costs through role redesign ( natural attrition and better staffing ratios)
- New revenue from process improvements that enabled faster fulfillment
- Working capital freed up from better inventory or debtor management
- Tax savings from proper structuring (where the consultant is also a tax advisor)
What to Watch Out For
Attribution is the hardest part. Revenue often increases for multiple reasons simultaneously. The right approach is to isolate the specific lever the consultant worked on, measure that lever, and attribute conservatively.
For example: if the engagement was focused on procurement, don’t attribute the revenue growth to it. Measure the change in procurement cost per unit before and after. That’s a clean, defensible number.
Aligning Consulting Fee Structure with ROI
Fee structure affects ROI in more ways than the headline number suggests. A fixed-fee engagement where deliverables are defined upfront gives you cost certainty.
A time-and-materials engagement can run long if scope isn’t controlled. Outcome-linked or success-fee structures align incentives better.
The consultant earns more only when results are achieved but they require a strong baseline and agreed metrics from day one.
If your consulting fee structure isn’t linked to any measurable outcome, the incentive to deliver is weak. That’s worth asking about before you sign.
Minimum Bar for Financial ROI
As a rule of thumb, any consulting engagement should deliver a minimum of 3–5x the fee in documented financial benefit within 12–18 months. Anything below a 3x return deserves scrutiny.
Well-structured operational and strategy engagements in Indian mid-market businesses routinely exceed 5–8x when scoped correctly and executed fully.
Operational ROI — Cycle Time, Throughput, Defect & Working Capital
Financial ROI misses a lot. You can reduce cost but damage your operations. You can increase revenue but slow down your factory. That is why it is important to measure operational ROI.
Process-level improvements are often where consulting engagements deliver the clearest, most measurable value. The changes are visible on the floor, in the warehouse, or in the order management system. And unlike revenue impact, they’re harder to misattribute.
Key Operational Metrics to Track:
| Metric | What It Measures | Why Its Important |
| Cycle Time | Time from order receipt to dispatch | Directly affects customer satisfaction and working capital |
| Throughput | Units produced or processed per shift | Indicates capacity utilization |
| First-Pass Yield / Defect Rate | % of output requiring rework | Affects material cost, labour cost, and delivery timelines |
| Inventory Days | Days of stock held on average | Tied directly to working capital and cash flow |
| Debtor Days / Creditor Days | Cash collection and payment cycles | Affects liquidity without touching revenue |
| On-Time Delivery Rate | % of orders delivered on schedule | Affects customer retention |
Working Capital Is the Most Underestimated Lever
For Indian manufacturers and distributors, working capital is often the biggest source of hidden value. McKinsey research shows that companies systematically improving working capital can generate significant cash impact within 60 to 90 days, without increasing sales or cutting costs.
A consultant who cuts your raw material inventory days from 60 to 40 releases cash. Same for finished goods. Same for customer payment days.
Released cash is not a P&L saving but it reduces borrowing. If you borrow at 12% interest, every ₹1 crore of working capital released saves you ₹12 lakh annual interest. That is real money.
Connecting Operational ROI to Financial ROI
Every operational metric has a financial consequence:
- A 20% reduction in defect rate reduces rework cost and material wastage
- A 5-day reduction in debtor cycle on ₹20 crore turnover frees roughly ₹27 lakh in cash
- A 10% improvement in throughput can expand capacity without additional capex
The consultant’s job is to identify which lever to pull first based on your specific constraint and to put a credible financial value on what moving that lever is worth.
What Good Operational ROI Measurement Looks Like
Before the engagement, you establish baseline numbers for the 3–4 most relevant metrics. At 90 days and 180 days post-engagement, you re-measure.
The gap between baseline and current state adjusted for seasonal or market variation is your operational ROI. It’s not complex. It just requires discipline.
Capability Transfer ROI — Did Your Team Learn, or Are You Dependent?
A consultant who solves your problem and leaves is useful. A consultant who builds your team’s ability to solve the next problem is valuable.
Capability transfer ROI measures what your people learned during the engagement. A consultant who builds your team’s skill is worth more than one who simply solves the problem for you. Because the first one leaves you stronger. The second one leaves you dependent.
In the Indian mid-market context where businesses often lack specialized internal expertise, this dimension of ROI is peculiarly significant.
The Dependency Trap
Here’s a pattern that repeats: a business hires a consultant, the consultant designs a new process or system, and it works while the consultant is around.
Six months later, the process has slipped back to the old way of working because no one internally understood it well enough to enforce it.
This is a failure of capability transfer. The output was right. The transfer wasn’t.
A well-structured engagement leaves behind:
- Documented SOPs that your team can follow without the consultant present
- At least 1–2 internal champions who were trained alongside the consultant
- A performance dashboard your team can update and review themselves
- A defined escalation path for issues that arise after the engagement closes
How to Measure it:
Ask four questions before and after the engagement.
- Can your team now identify the same type of problem on their own? A good consultant teaches pattern recognition. Your plant supervisor should be able to spot a bottleneck without waiting for an expert.
- Can your team apply the solution to other areas? The consultant fixed your procurement process. Can your purchase team now use the same method to fix vendor payment delays? If yes, capability transferred.
- Does your team have documented standard operating procedures they wrote themselves? Not a consultant binder sitting on a shelf. Real work instructions your people use daily.
- How many consultant callbacks happened after the engagement ended? Zero callbacks for the same issue means success. Repeated calls mean no transfer.
The Warning Sign
Some consultants deliberately hold back knowledge. They use jargon your team does not understand. They avoid documenting processes. They keep data in their own spreadsheets.
Why? So you need them again. This is common in India, especially with smaller consulting firms.
Protect yourself. Put a knowledge transfer clause in your contract. Require documented SOPs. Mandate joint work sessions where your team leads, not just observes. And test your team after the consultant leaves. If they cannot explain what was done, you paid for a crutch, not a cure.
The value of management consultants is not in how much they do for you. It is in how much they enable you to do for yourself. Measure that.
Time & Bandwidth ROI — What Your Internal Team Got Back
Your senior team has a hidden cost. Their time.
When your CEO spends 15 hours a week firefighting a logistics problem, they are not spending those hours on growth strategy. When your plant manager investigates every machine breakdown personally, they are not improving overall equipment effectiveness.
A consultant can take those problems off your team’s plate. That freed-up time has value. Calculate it.
This is the dimension of consulting ROI that business owners feel first and measure last.
When a good consulting engagement takes over the diagnosis, design, and implementation planning of a complex problem, your leadership team gets time back.
Why Is This Important in India
In a ₹25–100 crore Indian company, the MD usually wears four or five functional hats. Every hour spent firefighting an operations issue is an hour not spent on business development, key hiring, or capital decisions.
When a consultant absorbs that firefighting work, the freed-up bandwidth can be genuinely transformative.
If an MD earning the equivalent of ₹1.5–2 crore per year in business value (their economic contribution, not their salary) can redirect 10 hours a week from problem-solving to growth activities, the value of that shift can easily match or exceed the consulting fee.
How to Measure Time ROI
- Identify which specific problems are consuming senior leadership time right now
- Estimate hours per week spent on those problems
- Estimate the business value of that time (revenue opportunity, decisions deferred, cost of delay)
- After the engagement, re-measure time spent on those same issues
This is imprecise, but even a conservative estimate gives you a defensible number.
A business owner who spends 15 hours a week on a production planning problem, redirected to business development or fundraising, is generating real value, it just doesn’t show up on a spreadsheet automatically.
What Bad Time ROI Looks Like
If your team is spending as much time managing the consultant as they would have spent managing the problem themselves, you have a time ROI problem. Red flags include:
- Constant back-and-forth for data that should have been scoped upfront
- Multiple revision cycles on deliverables without a clear endpoint
- Consultant requiring senior leadership in every meeting for weeks on end
A well-structured engagement front-loads the data collection, runs with limited senior time during execution, and brings leadership in for reviews and decisions — not for hand-holding.
How to Negotiate for Time ROI
When you talk to a consultant, ask them: “Which of my team’s current firefighting activities will you permanently eliminate?” If they cannot answer, they are not thinking about your bandwidth. A good consultant should identify specific recurring tasks they will handle or redesign.
Measuring consulting impact in India often ignores time. Do not make that mistake. Your team’s bandwidth is finite. Every hour wasted on a problem a consultant could solve is an hour taken away from your growth.
Risk Reduction ROI — Compliance, Audit Findings & Statutory Health
Risk reduction ROI is the value of what did not go wrong. Hard to measure. But ignoring it is dangerous, especially in India.
GST, income tax, Companies Act, MSME compliance, labour laws, etc are some of the mandatory compliance requirements for businesses in India.
The cost of getting the regulatory wrong is not just the penalty. It’s the management distraction, the legal fees, the reputational damage, and in some cases, the business disruption.
The Real Cost of Non-Compliance
Consider the specifics. Under GST law, late filing of returns attracts a penalty of ₹50 per day and 18% per annum interest on outstanding tax.
A wrongful ITC claim can trigger reversal plus 18–24% interest, and if fraud is established, up to 100% penalty on the tax amount.
For a ₹50 crore business making a material GST error, the cumulative cost of penalties, interest, and legal resolution can easily run into tens of lakhs.
Beyond GST, Indian companies face compliance obligations across multiple statutes: TDS, ROC filings, MSME-1 forms, statutory audits, and more.
Missing these creates escalating risks: late fees stack, directors face personal liability, and access to bank credit and government tenders gets affected.
How a Consultant Reduces This Risk
An audit or compliance-focused consulting engagement typically delivers:
- An assessment of existing compliance gaps with a priority-ranked remediation plan
- Corrections to incorrect ITC claims, filing errors, or disclosure gaps before they attract scrutiny
- Establishment of an internal review calendar so statutory deadlines are never missed
- SOPs for the finance team that standardize how transactions are recorded and reported
How to Put a Number on Risk Reduction
This is where most businesses lag. They don’t try to quantify risk reduction because it involves estimating losses that didn’t happen.
The right approach is to identify the specific compliance gaps the consultant found and resolved.
Then estimate the financial exposure of those gaps represented using actual penalty provisions. The difference between potential exposure and the consulting fee is your risk ROI.
For example: if an internal audit uncovers ₹18 lakh in ITC that was at risk of disallowance (plus 18% interest over 2 years = ~₹6.5 lakh interest, plus potential penalty), and the audit cost ₹4 lakh. The ROI calculation is straightforward.
Ask your consultant: “What regulatory or audit risks will you reduce? Quantify the potential exposure.” If they cannot answer, they are not thinking about your full business health.
Worked Example: ₹50Cr Manufacturer, ₹15L Consulting Engagement
Let’s understand the ROI of management consulting with the help of this example. The numbers are representative of realistic outcomes.
Client Profile
- Industry: Manufacturing (auto components)
- Annual turnover: ₹50 crore
- Headcount: 120
- Engagement scope: Operational improvement + internal audit
- Consulting fee: ₹15 lakhs (6-month engagement)
Baseline Metrics Established at Start
| Metric | Baseline |
| Inventory Days | 58 days |
| Debtor Days | 72 days |
| Defect / Rework Rate | 4.2% of output |
| Procurement Cost | 48% of revenue |
| Compliance Status | 3 open GST discrepancies, ITC at risk: ₹12L |
Results at 6 Months Post-Engagement
| ROI Dimension | Benefit |
| Financial (direct) | ₹2.66 Cr in Year 1 |
| Operational (working capital) | ₹4.5 Cr released |
| Compliance risk avoided | ₹12L+ protected |
| Fee paid | ₹15L |
| Combined documented ROI multiple | ~47x on working capital + financial basis |
Financial ROI
| Area | Improvement | Estimated Annual Benefit |
| Procurement cost reduction | 9% reduction in material cost | ₹2.16 Cr (9% of ₹24 Cr annual procurement) |
| Defect rate improvement | From 4.2% to 2.1% | ₹38L (rework cost + material saved) |
| Compliance risk resolved | ITC at risk cleared | ₹12L + potential penalty avoided |
| Total Documented Financial Benefit (Year 1) | ~₹2.66 Cr |
Consulting Fee: ₹15L Financial ROI: ~17.7x (or ~1,670%)
Operational ROI
| Metric | Before | After | Impact |
| Inventory Days | 58 | 41 | ₹2.3 Cr in working capital released |
| Debtor Days | 72 | 56 | ₹2.2 Cr in additional liquidity |
| Defect Rate | 4.2% | 2.1% | Reduced rework and scrap |
| On-Time Delivery | 78% | 91% | Improved customer retention |
Working capital released: approximately ₹4.5 crore, with no new revenue required.
Capability Transfer ROI
- Operations team trained on daily production review formats
- Finance team now maintains a monthly compliance checklist independently
- Production supervisor able to run defect root cause analysis without external help
- SOPs documented for 14 critical processes, owned internally
Time & Bandwidth ROI
- MD redirected ~12 hours per week from operations firefighting to business development
- Two new customer relationships initiated during the engagement period (value: unquantified, but attributable in part to freed bandwidth)
Risk Reduction ROI
- 3 GST discrepancies resolved; ₹12L ITC protected
- Identified and corrected 2 TDS filing errors before assessment period
- Zero open audit observations post-engagement vs. 7 at baseline
Even on the most conservative reading, looking only at financial ROI, this engagement returned more than 17 times the fee in the first year.
That’s what a well-scoped, well-executed consulting engagement can look like.
6 Red Flags Your Consultant Isn’t Delivering Value
Not every consulting engagement delivers. Here are six signs to watch for.
1. No baseline was established at the start
If the consultant didn’t capture your current-state numbers before beginning work, there’s no way to measure improvement.
This is a fundamental scoping failure and it should have been caught on day one.
2. They report activities, not outcomes
The consultant reports: “Three workshops.” “15 stakeholder interviews.” “A 45-page deck.” Those are activities.
They do not tell you whether your gross margin improved or your defect rate dropped. If the consultant cannot connect their work to your business results, they are not delivering value.
None of that tells you whether margins improved, delays dropped, or working capital changed.
3. Scope creep with no additional outcome commitments
It’s normal for scope to evolve. It’s a red flag when scope grows but outcome commitments don’t. If you’re paying for more time without a clear statement of what additional value that time will produce, the engagement economics are drifting against you.
4. Your team is more dependent, not less
If every process question still routes back to the consultant after month four, capability transfer has failed.
You should be seeing your team operate more independently over time, not less.
5. The consultant disappears between milestones
In a well-run engagement, the consultant is present, reachable, and proactive, not surfacing only for scheduled review calls.
If weeks pass without meaningful progress updates, implementation momentum is likely stalling.
6. Your team hides from the consultant
Your production manager finds excuses to skip review meetings. Your finance controller stops sharing data. This is a red flag.
It often means the consultant is not respected, or the recommendations are impractical, or internal politics are blocking progress. A good consultant earns trust and engagement from your team. If your people avoid them, something is wrong.
The PKC Engagement Scorecard — How We Measure Our Own Impact
We do not ask you to trust us. We will show you the numbers.
PKC has built a measurable track record. Over 200 projects delivered. More than 10,000 employees trained. Proficiency in 30+ ERP systems. A team of 30 consultants with over 10 years of expertise each, backed by 18 board experts.
PKC’s engagement model is structured around the 3 foundational pillars it believes drive business health: Money, Material, and Manpower.
Every engagement is scoped to improve at least one of these with specific KPIs agreed before work begins.
Here’s how PKC structures impact measurement across its core service lines:
Management Consulting (Process & Operations)
PKC’s management consulting services spanning BPR, BPA, SOP & Process Mapping, and Business Excellence are scoped with a specific baseline-to-target structure.
Before an engagement begins, current-state metrics are captured across the relevant operational areas. Target outcomes are agreed in writing. Progress is reviewed at defined intervals.
The engagement scorecard tracks:
- Cycle time improvement (%)
- Working capital days (before and after)
- Throughput or output per unit of input
- Process compliance rate (% of transactions following the new SOP)
- Dependency reduction: tasks your team now handles independently
Audit & Assurance
PKC’s internal audit and GRC engagements measure impact through:
- Number of compliance gaps identified and closed
- Financial exposure resolved (penalty or tax risk)
- Reduction in open audit observations over successive cycles
- Improvements in internal control ratings
Tax Advisory
For tax advisory engagements, the scorecard covers:
- Tax exposure identified vs. corrected
- Refunds claimed or accelerated
- Litigation risk assessed and provisioned correctly
- Compliance calendar adherence rate
What PKC commits to at the start of every engagement
Before any work begins, PKC establishes:
- Baseline metrics for the areas being worked on
- Target outcomes with a realistic timeline
- A review cadence to track progress
- Defined handover criteria, what “done” looks like
Our engagement model explicitly distinguishes between project support (where PKC’s team assists alongside yours) and the Process Excellence model (where PKC provides a dedicated team embedded in your operations).
For both models, the accountability structure is the same: outcomes, not just activity.
If you’re evaluating consulting firms and want to understand how PKC measures its own impact on your specific business type, speak to the PKC team directly.
FAQs
Q1: How do you measure the ROI of a consulting engagement?
Establish baseline metrics before the engagement begins: revenue, costs, cycle times, working capital, or compliance status, depending on the scope. At 90 and 180 days post-engagement, re-measure those same metrics.
The documented improvement, attributed to the engagement, divided by the consulting fee, gives you your ROI. Financial benefit minus fee, divided by fee, expressed as a percentage.
Q2: What is a good ROI multiple for management consulting in India?
For a well-scoped engagement in the Indian mid-market, a 5–10x return on the consulting fee within 12 months is achievable and reasonable.
Operational engagements that unlock working capital can deliver significantly higher multiples. Anything below 3x in documented, attributable benefit warrants a review of either the scope or execution quality.
Q3: How long does it take to see results from a consulting engagement?
It depends on the scope. Process and operational improvements usually show measurable results within 60–90 days of implementation. Financial impact, reflected in P&L or cash position often becomes visible within 3–6 months.
Capability transfer and risk reduction take longer to fully validate, usually 6–12 months. Most consulting projects run 3–6 months, with impact measurement continuing after the engagement closes.
Q4: How do I know if my consultant is actually delivering value?
Check three things: Was a baseline established before the engagement started? Are specific KPIs being tracked and reviewed at regular intervals?
Has your team’s capability improved, or are you more dependent on the consultant than when you started? If the answer to any of these is “no” or “unclear,” the engagement is not being governed for value delivery.
Q5: Is consulting ROI only about financial impact, or are there other dimensions?
Financial impact is one of five dimensions. The others are operational ROI (cycle time, throughput, working capital), capability transfer ROI (what your team learned), time and bandwidth ROI (leadership hours freed), and risk reduction ROI (compliance gaps closed, audit findings resolved). A complete consulting ROI assessment covers all five.
Q6: How should consulting fees be structured to align with ROI?
Fixed-fee structures work best when scope is clearly defined. Outcome-linked or success-fee components align incentives more directly with results, but require agreed baselines and metrics from day one.
Avoid open-ended time-and-materials arrangements without a defined scope. Regardless of fee structure, the engagement contract should reference specific deliverables and, where possible, measurable outcome targets.
Q7: What KPIs should I agree on with my consultant before signing the engagement?
Agree on KPIs that are specific, measurable, and within the scope of the engagement. For operational work: cycle time, inventory days, defect rate, throughput. For financial work: cost as a % of revenue, gross margin, working capital days.
For compliance: number of open findings, statutory compliance rate. For capability: number of processes independently managed post-engagement. Get these in writing before the engagement begins.
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